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Developing Prospects. Driving Revenue.™

PointClear is the leading prospect development company; helping B2B companies fill their forecasts, not just their pipelines. We close the gap between marketing and sales—nurturing leads, engaging contacts and developing prospects until they’re ready to buy. Sales Lead Generation, Sales Leads, Prospect Development What is typically referred to as sales lead generation—the process of defining, generating, working and tracking leads—is a lot more complex than most people think. Sales leads are the life blood of any organization; and the lack of clarity about what a lead is, how it should be generated, by whom and how it should be worked and tracked is what causes most companies to suffer set-backs or failure. PointClear Prospect Development encompasses the entire lifecycle of prospecting: response management, sales lead generation & qualification, and lead nurturing or farming. What makes us a best-in-class partner? Clients say PointClear stands out for three key reasons: Our strategic and comprehensive planning, our experienced, business-savvy people, and our multi-touch, multi-media, multi-cycle process.

Planning. PointClear is strategic about prospect development. We facilitate collaborative planning with you for on-target knowledge transfer, sophisticated market segmentation, up-front and ongoing training and message articulation, and closed-loop communication—all documented in a comprehensive, custom program plan that significantly accelerates time-to-benefit. People. PointClear associates have far more business know-how than the industry average. Our professionals are four-year college grads—many have advanced degrees—with an average 10 years experience. They’re compensated for their ability to engage senior-level prospects in meaningful dialogue, and the difference is clear: Prospects are developed efficiently, and revenue is driven to clients. Process. Our multi-touch, multi-media, multi-cycle approach multiplies results. We combine the right frequency, appropriate messages, and a smart mix of phone, email and traditional direct marketing that keeps the client top-of-mind until the prospect buys.